HYBE LABELS JAPAN Global Debut Project

HYBE LABELS JAPANGlobal Debut Project

HYBE LABELS JAPAN will launch the 「HYBE LABELS JAPAN Global Debut Project」 to produce artists who will start in Japan and go on to perform on the world stage.

The HYBE LABELS JAPAN Global Debut Project’s professional Mentors with different areas of expertise will fully support the artists under HYBE LABELS JAPAN’s unique structured training system. Furthermore, Mentors appointed for the project will be HYBE's Bang Si-Hyuk(Chairman&CEO, Producer), BIGHIT MUSIC ‘s Pdogg(Producer), and Son Sung-Deuk(Performance Director), also Sakura Inoue (Performance Director) and Soma Genda(Producer & Sound Director) will be join. Along with these Mentors, Ryosuke Imai and UTA will participate in the project as Special Advisors.

Five members of a team, (K, NICHOLAS, EJ, KYUNGMIN, and TAKI), have experienced “I-LAND,” the mega viral project held this year in Korea, and they keep improving every day. The first step of the project will be to hold auditions (called “&AUDITION”) for additional members who will join them. The group will debut in 2021.

Look forward to an all-new story starting in Japan.


Introductions of mentors


  • Bang Si-Hyuk(Chairman&CEO, Producer)

    • Chairman & CEO, Producer, HYBE
    • Winner of “Best Executive Producer of the Year” in the professional category of the 2020 Mnet Asian Music Awards
    • Selected for the 2020 Billboard Power List
    • Selected as a 2020 Billboard Indie Power Player
    • Producer for BTS’s “BE,” “Dynamite,” “MAP OF THE SOUL: 7”; ENHYPEN’s “BORDER: DAY ONE”; and TOMORROW X TOGETHER’s “minisode1: Blue Hour.”
  • Pdogg(Producer)

    • Producer, BIGHIT MUSIC
    • Winner of “Best Producer of the Year” in the professional category of the 2020 Mnet Asian Music Awards
    • Top winner for songwriting and composing for the second year in a row at the Korea Music Copyright Association (KOMCA) Awards 2020
    • Winner of “Best Composer of the Year” in the professional category of the 2019 Mnet Asian Music Awards
    • Songwriter and composer for BTS’s “Life Goes On,” “ON,” “Boy With Luv (Feat. Halsey),” “IDOL,” “FAKE LOVE,” etc.
  • Son Sung-Deuk (Performance Director)

    • Performance Director, BIGHIT MUSIC
    • Winner of “Best Performance Director” at the 2020 Melon Music Awards
    • Winner of the 2020 MTV Video Music Award for Best Choreography (BTS, “ON”)
    • Winner of “Style of the Year (Choreography)” at the 2019 Gaonchart Music Awards
    • Choreographer for BTS’s “Dynamite,” “ON,” “Boy With Luv (Feat. Halsey),” “IDOL,” “FAKE LOVE,” etc.
  • Performance Director

    Sakura Inoue

    • Sakura worked in the United States for about seven years, based in LA, and assistant choreographer for Britney Spears’ “Womanizer” and “Circus” music videos.(Main Choreographer: Andre Fuentes)
    • After moving back to Japan in 2011, she has mainly worked in Japan, Korea, Taiwan, and other Asian countries.
    • She leads Team “S,” renowned for direction that leverages each artist’s individuality and unique choreography that the team creates together.
    • She is involved in choreography, direction, and other activities in a wide range of genres.
  • Producer and Sound Director

    Soma Genda

    • With an academic music theory background and an exceptional sense for creating tracks, Genda has gained an established reputation for producing music in a wide range of genres, such as dance, rock, pop, electro, and background music.
    • “Crystal Snow,” the song he composed for BTS, ranked #1 on the iTunes chart in about 10 countries around the world upon its release.
    • Arashi’s album Untitled, which includes a song that Genda composed and arranged, has been certified as Triple Platinum.

Special Advisors

  • Ryosuke Imai

    • Imai has been working as a composer and music producer since 1995.
    • He has created many songs since working on Double’s hit song “Shake” in 1999.
    • In 2016, he wrote, composed, and produced “Hero” (Namie Amuro), NHK’s official song for the Rio de Janeiro Olympics, further establishing himself as a composer.
    • In 2019, he produced “ECHO” (Little Glee Monster), NHK’s theme song for the Rugby World Cup.
    • He published the book Sayonara, Hit Song (Sayonara, Hitto Kyoku) in 2019.
    • Currently he is expanding his activities to areas such as discovering and training artists, cowriting sessions, and discovering overseas artists, with a focus on music production from a global perspective.
  • UTA

    • UTA is one of Japan’s leading music producers.
    • In 2018, the BTS songs “Don’t Leave Me” and “Let Go,” both of which he worked on, reached #1 and #2 on the iTunes world chart.
    • In 2019, “Lights” by BTS sold one million copies, “Stay Gold” reached #1 on iTunes in 84 countries, and “Your Eyes Tell” reached #1 on iTunes in 101 countries and #8 on the Billboard Japan Hot 100.
    • In addition to J-pop and K-pop, UTA is working as a celebrated musician across the globe.